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Bloom

Branding, Packaging, Print, Space
P R O J E C T   O V E R V I E W

Bloom Dessert Bar is a French pastry shop located in Yuanlin, Taiwan. The French chef, Charlotte, makes delicate and delicious French pastry with her creations. Besides cakes, she also gave the customers a different experience by creating the special dessert, Bloom, which is like a flower blooming in a bottle.

I created the logo which was not only reflecting to the idea of this special dessert but also showing the creative spirit of the chef.

#MyBloom

P R O C E S S
 BRIEF: Talking about the core ideas about Bloom and defining the target group of customers such as genders, ages and background.
CONCEPT: Presenting 2 concepts to meet the ideas of Bloom as well as color plans based on customer-centered color psychology research.
ADJUSTMENT: Deciding the direction with the chef and investors, refining the design and developing all the designs to support the brand.
PRODUCTION: Meeting the suppliers and printers for signage produce and all the prints.
FINAL: Finalizing the design files to meet the product inclusive packaging, brochure, banner, signage and social media advertisement.

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